Sebastjan Oblak · Founder · Producer · DadSebastjan Oblak · Podjetnik · Producent · Fotr Hi, I'm Sebastjan.Živjo, sem Sebastjan. I do high-end commercials.Delam vrhunske oglase. Plus a few side quests.Pa še par stranskih misij.

Founder & executive producer at Squareme. Side quests include The Best Dad Book and one very small boss named Viktor. Ustanovitelj in izvršni producent v Squareme. Med stranske misije spadata The Best Dad Book in en zelo majhen šef po imenu Viktor.

Sebastjan Oblak, founder of Squareme, in a tuxedo adjusting his bow tie — that's meto sem jaz

These days, life is pretty simple: Viktor, Squareme and The Best Dad Book. That's it. Well, and food. Always food.

Trenutno je življenje precej preprosto: Viktor, Squareme in The Best Dad Book. To je to. No, pa hrana. Vedno hrana.

Work, 2013 → nowDelo, 2013 → danes

Things I built.Stvari, ki sem jih zgradil.

2013 → · Founder & Executive Producer2013 → · Ustanovitelj in izvršni producent

Squareme

It was either consulting or the photo and video thing I was kind of good at (and knew how to charge for). It started with €100 projects where I was the DP, the producer and the colourist all at once. Then the job turned into what producing really is: people and emails. Endless emails, a lot of calls, and the occasional overly long lunch with amazing people.Bil je ali consulting ali pa fotografija in video, v katerih sem bil kar dober (in sem jih znal zaračunati). Začelo se je s projekti po 100 €, kjer sem bil hkrati direktor fotografije, producent in colorist. Potem se je delo spremenilo v to, kar produciranje v resnici je: ljudje in maili. Neskončno mailov, veliko klicev in občasno predolgo kosilo z izjemnimi ljudmi.

Today: a creative video agency making high-end commercials for all the biggest brands and agencies in Slovenia. And we're one of the few that develop our own series and films in-house.Danes: kreativna video agencija, ki dela vrhunske oglase za vse največje znamke in agencije pri nas. In smo eni redkih, ki znotraj hiše razvijamo lastne serije in filme.

squareme.si →

Latest launchNajnovejši projekt

The Best Dad Book

For dads who give a damn.Jaz sem najboljši fotr na svetu

Not a self-help book. A tear-out system of 28 dad-and-kid missions, from 5 minutes to a full day, with a poster and stickers and zero prep. Written by my good friend Lado Bizovičar. Launched in the US, now also in Slovenian.Ni self-help knjiga. Sistem 28 misij za fotra in otroka, od 5 minut do celega dneva, s plakatom in nalepkami ter brez priprav. Avtor je moj dober kolega Lado Bizovičar. Najprej za ameriški trg, zdaj tudi v slovenščini.

bestdadbook.com → najboljsifotr.si →

I Am Best Dad in the World book on a shelf

Komplet Jaz sem najboljši fotr na svetu: knjiga, plakat in nalepke

2020 – 2024 · Founder & Director2020 – 2024 · Ustanovitelj in direktor

An online platform that connects creative professionals with the clients who need them. Videographers and photographers get access to a wide range of exciting opportunities.Spletna platforma, ki kreativce poveže z naročniki, ki jih potrebujejo. Snemalci in fotografi dobijo dostop do kopice zanimivih priložnosti.

recrew.io →

2021 – 2025 · Co-founder & Technical Director2021 – 2025 · Soustanovitelj in tehnični direktor

Theatre. Live. Anywhere.

A streaming platform for European theatre, born during covid. Funded by the EU's Creative Europe and watched in more than 80 countries. Closed in 2025.Platforma za pretakanje evropskega gledališča, rojena med covidom. Financirana iz evropskega programa Ustvarjalna Evropa, gledali so jo v več kot 80 državah. Zaprli smo jo leta 2025.

viewers in the first three monthsgledalcev v prvih treh mesecih

2015 – 2020 · Program Director & Partner2015 – 2020 · Programski direktor in partner

Two-to-three-week programs in Toronto, Munich and Silicon Valley. ECTS accredited, 300+ students from all over the world. Covid ended it overnight (turns out we were also a travel company). A former participant bought the brand and runs it today.Dva- do tritedenski programi v Torontu, Münchnu in Silicijevi dolini. ECTS akreditirani, več kot 300 študentov z vsega sveta. Covid ga je končal čez noč (izkazalo se je, da smo bili tudi turistična agencija). Brand je odkupil bivši udeleženec in ga vodi naprej.

15—20

How I work.Kako delam.

the short versionkratka verzija

“How you do anything is how you do everything.”»Kakor narediš eno stvar, tako narediš vse.«

Might end up as a tattoo one day.Mogoče bo nekoč moj tattoo.

My two rulesMoji dve pravili

In budget.
On time.V budgetu.
V roku.

Everything else is detail.Vse ostalo so detajli.

Perfection isn't when nothing goes wrong. It's when things look easy, even when they aren't.Perfekcija ni v tem, da je vse brez napake. Je v tem, da se stvari zdijo lahke, čeprav v ozadju niso.

The hill I'll die onThe hill I will die on

It's not just how it looks. It's how it feels.Ni pomembno samo, kako nekaj izgleda, ampak kako se občuti.

A great final video is only part of it. Calm sets, clear communication, no chaos, no yelling. People remember how a project felt.Dober končni izdelek je samo en del. Miren set, jasna komunikacija, brez kaosa in kričanja. Ljudje si zapomnimo, kako smo se počutili.

The boring stuff.Dolgočasne stvari.

spoiler: it isn't.spoiler: niso.

Current job titleTrenutni naziv

Full-time dad.Fotr za polni delovni čas.

Viktor runs the house now. He just started kindergarten, which mostly means I got sick for a week and he was over it in five minutes.Hišo zdaj vodi Viktor. Ravno je začel hoditi v vrtec, kar v praksi pomeni, da sem jaz obležal en teden, on pa je imel slabih pet minut.

SleepSpanec

Golf was a thing.
Then Viktor happened.Golf je bil stvar.
Potem je prišel Viktor.

tee time:tee time: postponedprestavljen

tap to swing againtapni za nov udarec

Gym, biking, the occasional run.Fitnes, kolo, občasno tek.

Food & restaurants. Always, always, always.Hrana in restavracije. Vedno, vedno, vedno.

My Instagram is private. Mostly stories of my food. Might be for the best.Moj Instagram je zaprt. Večinoma stories moje hrane. Mogoče je tako bolje.

Claude coding is almost a hobby.Claude coding je skoraj hobi.

If you can call it that. This website included.Če se temu lahko tako reče. Ta stran vključno.

Was a thingJe bila stvar

3D printing.3D printanje.

Got a basic one from a friend, upgraded to the best Prusa a month later, used it with great enthusiasm, then it broke. It looks great on the shelf.Osnovnega sem dobil od kolega, čez en mesec kupil najboljšega Prusa, ga navdušeno uporabljal, potem se je pokvaril. Na polici izgleda odlično.

AlsoPa še

I cook. A lot.Kuham. Veliko.

Asian one day, French the next, Italian somewhere in between. Cooking something different every time is one of the most fulfilling things I do.En dan azijsko, drugi dan francosko, vmes pa italijansko. Vsakič skuhati nekaj drugega je ena najbolj izpolnjujočih stvari, ki jih počnem.

Speaks:Govorim: Slovene, English, German, and a horribly massacred Serbo-Croatian.slovensko, angleško, nemško in grozno pokvarjeno srbohrvaščino.

Slovenščina
English
Deutsch
Srpskohrvatskihorribly massacredgrozno pokvarjeno

EducationIzobrazba

Economics & Business, University of LjubljanaEkonomska fakulteta, Univerza v Ljubljani

+ a full-year exchange at Queen's School of Business in Canada. International business & finance.+ celoletna izmenjava na Queen's School of Business v Kanadi. Mednarodno poslovanje in finance.

Born & living in Ljubljana,
with my wife Ana and our boy Viktor.Rojen in živim v Ljubljani,
z ženo Ano in sinom Viktorjem.

Things most people don't know.Stvari, ki jih večina ne ve.

swipe →povleci →

☁️

Oblak means cloud.Oblak. Dobesedno.

My last name, literally. So yes, there are clouds on this site.Za vse, ki ne govorite slovensko: moj priimek pomeni »cloud«. Zato so na tej strani oblaki.

years of guitar.let kitare.

Nobody knows. Now you do.Nihče ne ve. Zdaj veš ti.

years of tennis.let tenisa.

Long before the gym and the bike.Še dolgo pred fitnesom in kolesom.

years of One Piece.let One Piecea.

Hooked since RTL2 first aired it in 2003. Still reading.Zasvojen, odkar ga je RTL2 prvič predvajal leta 2003. Še vedno berem.

1.981,98

metres tall.metra visok.

Tall people, you get me. Ryanair, you don't.Visoki me razumete. Ryanair me ne.

PwC

I almost ended up in consulting.Skoraj bi končal v consultingu.

My first "real" job was at PwC Advisory, right before my exchange in Canada.Moja prva "prava" služba je bila na PwC Advisory, tik pred izmenjavo v Kanadi.

Queen's

“The Fuc*ing Slovenian Guy.”

My nickname as the campus photographer during my exchange year at Queen's in Canada. Also got an award for "outstanding academic performance" there, 2013/14.Moj vzdevek kot fotograf na kampusu med izmenjavo na Queen's v Kanadi. Tam sem dobil tudi nagrado za "outstanding academic performance", 2013/14.

🎬

Almost famous.Skoraj slaven.

I'm a regular extra in our own ads and series. In the Petrol one (90s vibe, a Honda) my beauty didn't make the final cut.V naših oglasih in serijah sem redno statist. V tistem za Petrol (90s vibe, Honda) moja lepota ni prišla v final cut.

Got a project, an idea, or a restaurant tip?Imaš projekt, idejo ali priporočilo za restavracijo?

Let's talk.Dajmo se slišat.

sebastjan@squareme.si